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In 2008 Bobble founders, Richard and Stephanie Smiedt, were developing products in Asia when they passed by an open field piled high with factory waste. The scale was massive, breathtaking (quite literally). The field was a graphic illustration of the often-invisible impact of production and consumption. Richard and Stephanie felt compelled to move in a different direction.
They turned their attention towards single-serve plastic water bottles. They had seen consumer willingness to replace plastic bags in the checkout line and felt confident consumers would do the same with water bottles. The invention of bobble’s portable filter was a signature milestone; the filter makes bobble possible, and distinguishes it from the cluttered field of water bottles. With bobble, consumers could have the experience of single-serve, minus its financial and environmental cost.