Meet the Roaster: Water Avenue Coffee
All of our hard work and planning have paid off, and our Portland location is now open! If you haven’t gotten a chance to check it out yet, please do. Might we suggest that you stop by to take part in our Grand Opening celebration tomorrow, and enjoy some free treats and as much coffee as you can drink!
We are excited to be a part of the “Rose City” and have been soaking in the amazing coffee culture and community. “What, I thought Seattle and Portland were rivals?” some people may exclaim. The truth is, just like most siblings, Seattle and Portland may give each other a hard time every now and then, but we do actually love our sister city. While both cities are gems of the Pacific Northwest for different reasons, they do have one thing in common – the love of great coffee. What makes this shared love more interesting is that each city has developed its own unique culture around the brew.
Since we’ve been down in Portland, we’ve had the opportunity to explore this culture a bit more in depth. We were fortunate enough to get to chat with some of the local roasters we are featuring in our SCG Portland store. We recently sat down with Matt Milletto, one of the co-owners at Water Avenue Coffee, to talk shop at the company’s retail and roasting facility in Portland’s Southeast Industrial district. Here is where Water Avenue produces all of the coffee that they sell to their wholesale accounts, and the space also features a coffee bar that acts as a showcase for their coffees. The coffee factory certainly has been making a name for itself since it’s inception four years ago, and has been repeatedly been named one of the best places for coffee in town.
According to Water Avenue’s owners (Bruce Milletto, Matt Milletto and Brandon Smyth), they got the idea to open a coffee shop when they were browsing vintage roasters online. They ultimately purchased a 1974 Samiac roaster and began building a business from there. Matt explained that the name “Water Avenue” is a toast to street they are located on, since the area has been such a success for them. In fact, the neighborhood has rapidly grown around them, and Matt states that their business has been doing three times what they forecasted in their initial projections. Matt believes this success can be largely attributed to the fact that Portland has an outstanding community that has enabled the city to truly become a destination for specialty coffee. Check out the video to hear more about Water Avenue Coffee’s history and Matt’s thoughts on the culture of the town we are proud to now call our home.