Meet the Roaster: Zoka Coffee Roasters
This entry was posted on August 14, 2014.
Founded in 1997, Zoka Coffee Roasters began with a small roaster in their now flagship café in the Tangletown neighborhood near Greenlake. Owner Jeff Babcock started Zoka because he wanted to create company whose purpose wasn’t about becoming a giant corporation, but whose goal was to create incredibly quality-oriented coffee. Jeff says, “We really wanted to focus on the quality of the coffee – because I knew it existed and I wanted to get there. I wanted to make a spectacular cup of coffee and I also wanted to make a great latte.” Jeff adds:
Just about every coffee company in the world says ‘we have the best coffee in the world’ but there is a lot to that, and if you really do have spectacular coffee, you have to go to the farm, you have to find it, you have to really know how to roast it right after you have found it, and then your presentation in your store as to prepare it right, and your baristas have to be very quality oriented and very customer friendly. So having all of those elements correct is the journey. And I guess you never quite get there, but we’re getting a lot closer.
In addition to continuing to learn about coffee, part of this journey has been becoming heavily involved in both the local and coffee community. In 2003 Jeff was invited to judge his first Alliance for Coffee Excellence Cup of Excellence (COE) competition, and has continued to judge them ever since. Likewise, Zoka consistently turns out fabulous baristas, and several of them have won barista championships. Finally, as Jeff mentioned previously, being on the ground and getting to know the people who grow, harvest and perfect the coffee Zoka roasts is a very important aspect to creating a spectacular cup of coffee. As such, Jeff makes frequent trips to origin to connect with coffee farmer around the world.
These reasons and more are why Zoka Coffee Roasters have become a much-adored favorite among coffee lovers over the years. In the last year Zoka was even named as one of America’s 15 Best Indie Coffee Shops by Fodor’s Travel, which is an impressive accomplishment. Here at SCG we’ve been fortune enough to work with Zoka quite a bit. Their talented crew members often stop by our stores for tastings and educational demos, so keep an eye on our calendar to make sure you catch the next one. We also were recently treated to tour of their roastery and got a chance to chat with their team. To learn more about Zoka Coffee Roasters and the wonderful small batch-roasted coffee they produce, check out our interview with Jeff Babcock himself.