Ask Gail: Coffee Cans vs. Coffee Bags
The question was asked, why are some coffees bagged in cans while other coffees are bagged in, well, bags? A great example of this can be found in Lavazza's product line. The Qualita Oro Espresso comes in a can while the Top Class Espresso comes in a bag, and this goes on and on. So what is the real reason for the different packaging, coffee cans and coffee bags?
Naturally, we had to Ask Gail. She looked into this for us and came up with her own hypothesis. And it really came down to two things:
Cost and availability of equipment.
For a local roaster, packaging his or her roasted coffee in a can just isn't feasible. The equipment and space to store said equipment would simply cost too much. So why then do we see cans of coffee on the shelves? It turns out the raw cost of a can is cheaper than the raw cost of bag. So for a roaster at a large enough scale it would make business sense to package some coffees in a can.
Be sure to watch the full video below! Do you have a question for Gail? Ask her in the comment section on Youtube! And while you are there, subscribe to our channel :)