From giving us the skinny on the newest commercial machines to helping new café owners on the phone, John's a pro! We asked him a few questions about his past, present, and future in coffee. Read on to learn more about this SCG video host and commercial consultant!
Hey John! Thanks for answering a few questions. Can you tell us a little bit about your history? Have you always lived in Seattle?
I have been a Washingtonian since birth and grew up in the boonies outside of Sultan, WA. Most people knew where I lived as the place they drove by on their way to the mountains. I lived in California for a brief moment before deciding that private school was too expensive and I moved back to Washington. My wife and I met at our church in 2014 and got married in 2016. We somehow wound up with 3 adopted black cats, it was not our plan to do so!
What’s your background with coffee? Be specific if you can!
I was a home barista at the start and knew nothing about the difference between drip coffee and espresso. I had a series of very cheap home espresso machines that promptly broke because I failed to take care of them. After my home endeavors, I began visiting specialty coffee shops and learning about what makes coffee good or bad. I started going to local coffee competitions to observe and eventually made friends with a few folks in the industry. I started with Caffe Ladro in Seattle as a barista and over a few years worked from there to trainer and then to manager. Along the way, I led cuppings, trained dozens of baristas, and absorbed all the coffee knowledge I could. I practiced my latte art diligently and ended up in a few of the local competitions where I met coffee people in the first place. Now I get to educate people from a different perspective and help coffee shops of all different shapes and sizes figure out this crazy and awesome industry we are all a part of!
What’s your favorite thing about the coffee industry?
My favorite thing about the coffee industry is the diversity of coffee itself and what it is to different people. Not everyone wants to wait 10 minutes for a carefully prepared cup of coffee that will blow their mind! Some people just need a caffeine fix to get their day started. I have been on both sides of that spectrum and appreciate coffee for both of those things. I think relegating coffee to just one thing that you think it is isn't doing it justice, and that goes for both ends of the spectrum.
What’s your favorite way to brew/drink coffee?
I am an espresso drinker! I love the preparation, dialing it in, drinking it, the whole process. This started mainly because I did not have the patience to wait 5 minutes for my Chemex to finish so I could critique it and make adjustments. I initially liked the instant gratification a grind adjustment makes, but I grew to also enjoy the practice it takes to have consistent results all the time.
What do you like to do for fun? Outside of coffee!
I'm a musician and enjoy all things music! I like to play music with others, go to shows, listen to music, etc... I mainly play with my church's Sunday morning team, but my wife and I are looking to get a house with a dedicated practice space. Drums are not meant for Condos!
What’s one thing you want everyone who shops at SCG to know about running/opening a cafe?
I want people to know that while it is not an easy thing to do well, the joy you get from hearing someone talk about how much they love your cafe is worth it. The relationships you get to build with your customers, as well as the experiences you get to create for them, make it all worth it!
What’s your favorite item we sell on the SCG website?
That's a tough question! I'd say one of our pitcher rinsers. I would put one in my home if my wife would let me! They make a world of difference in your bar flow and allow to increase your speed of service way more than you would think.