Counter Culture

With blend names like Fast Forward and Hologram, Counter Culture Coffee better be as forward-thinking as its branding suggests! If you take a look into the history of this Durham, NC-based coffee roaster, you’ll find a little bit of disruption and a whole lot of innovation along the way. Counter Culture Coffee was founded in 1995 by two coffee-lovers with a mission: to produce sustainable, eco-friendly coffee beans. In fact, it was one of the first shade-grown coffee makers around and launched a shade-grown, bird-friendly line of coffee in 1997.